Koskamo

Optimize Negative Keywords to Stop Wasted Spend

Irrelevant search queries are blocked by adding negative keywords, reducing wasted ad spend and improving campaign relevance.

How it works

Changes data in your accountsSales and marketing

The agent analyzes the search term reports to identify irrelevant queries that are triggering ads. It then recommends specific negative keywords to add at the appropriate campaign or ad group level. Upon user confirmation, the agent executes the changes to add these negative keywords, thereby stopping wasted spend on irrelevant traffic.

Prompt

Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.

Prompt for Optimize Negative Keywords to Stop Wasted Spend
Analyze my search term reports to find irrelevant queries. Identify negative keywords to add at the right level to stop wasted spend and apply them.

MCP servers it needs

Source

The vendor page this playbook is drawn from, and the passage that supports it.

Scan search term reports, identify irrelevant queries, and add negatives at the right level to stop wasted spend.
Use Cases — How Teams Use AdWhiz for Google Ads | AdWhiz | AdWhiz

Each playbook is drawn from the vendor page it cites and reviewed by Koskamo before it is published. Koskamo does not run these servers or your agent: check what each tool will do before you let it act on your accounts.