Automate Negative Keyword Management for DSAs
Reduced wasted ad spend on Dynamic Search Ads by 15-30% through automated negative keyword filtering.
How it works
Changes data in your accountsSales and marketing
The agent connects to the AdWhiz MCP server to analyze search terms associated with Dynamic Search Ads (DSA). It identifies irrelevant queries that are generating traffic but not conversions. The agent then automatically adds these irrelevant terms to the negative keyword list, ensuring future ads do not trigger for these searches. This process helps reclaim budget and improve overall campaign efficiency.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Prompt for Automate Negative Keyword Management for DSAs
Analyze my Dynamic Search Ads search terms and automatically add irrelevant queries to the negative keyword list to stop wasting budget.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
Learn how to automate negative keyword management at scale using AI agents, MCP tools, and smart filtering rules to reclaim 15-30% of wasted DSA spend.Google Ads Optimization Blog - PPC Tips & Audit Guides | AdWhiz