Audit AI Marketing Campaign Performance
A detailed postmortem or anomaly alert analysis that reconstructs campaign changes, checks for conversion lag, and identifies root causes for performance shifts without blaming ads prematurely.
How it works
Read-onlySales and marketing
The agent retrieves campaign data and recent changes using the 1ClickReport MCP. It checks for data freshness and conversion lag to ensure metrics are accurate. It then reconstructs the timeline of changes (bids, creatives, budgets) and correlates them with performance results to provide a factual explanation for any anomalies or declines.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Prompt for Audit AI Marketing Campaign Performance
Analyze the recent performance of my Google Ads campaigns. Check for conversion lag and data freshness issues. Reconstruct the timeline of any recent changes to bids, creatives, or budgets. Identify if any specific change correlates with the recent CPA increase.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
An AI campaign postmortem should reconstruct what changed, when it changed and which evidence connects it to the result.Marketing Insights — Google Ads, Meta Ads & AI | 1ClickReport