Analyze underperforming campaigns with search term intelligence
Specific keyword recommendations to pause or optimize based on deep analysis of underperforming campaigns.
How it works
Read-onlyData and analysis
After running a weekly review or health audit, the agent identifies campaigns that are underperforming against set goals (e.g., target CPA or ROAS). It then performs a Search Term Intelligence analysis on these specific campaigns. The agent extracts exact search terms that are driving poor performance and provides actionable recommendations, such as which keywords to pause or adjust bids for, ensuring the advice is specific rather than a vague summary.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Prompt for Analyze underperforming campaigns with search term intelligence
Based on what you just found, run the Search Term Intelligence analysis on the campaigns that are underperforming. Tell me the exact keyword to pause.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
Ask for specifics, not summaries "Tell me the exact keyword to pause" beats "suggest some optimizations."Prompt Library: 100+ Marketing Analytics Prompts for Claude and ChatGPT | 1ClickReport