Specific keyword recommendations to pause or optimize based on deep analysis of underperforming campaigns.
After running a weekly review or health audit, the agent identifies campaigns that are underperforming against set goals (e.g., target CPA or ROAS). It then performs a Search Term Intelligence analysis on these specific campaigns. The agent extracts exact search terms that are driving poor performance and provides actionable recommendations, such as which keywords to pause or adjust bids for, ensuring the advice is specific rather than a vague summary.
- Category: Data and analysis
- Effect: Read-only
- MCP servers: 1ClickReport MCP (https://koskamo.com/explore/1clickreport-mcp)
- Source: Prompt Library: 100+ Marketing Analytics Prompts for Claude and ChatGPT | 1ClickReport (https://www.1clickreport.com/prompt-library)
- Source quote: "Ask for specifics, not summaries "Tell me the exact keyword to pause" beats "suggest some optimizations.""
- Playbook page: https://koskamo.com/explore/use-cases/analyze-underperforming-campaigns-with-search-term-intelligence
Prompt: Based on what you just found, run the Search Term Intelligence analysis on the campaigns that are underperforming. Tell me the exact keyword to pause.