Identifies non-converting keywords and campaigns, then adds negative keywords to reduce wasted budget while maintaining conversion volume.
The agent first calls the appropriate wasted spend analysis tool (e.g., google_analyze_wasted_spend) for the target platform. It reviews the results to identify queries or campaigns that spent money without conversions. Before acting, it checks the list of suggested negatives to ensure they are relevant. If approved, it calls the add negative keywords tool (e.g., google_add_negative_keywords) at the campaign level. The agent must verify the user's approval before executing the write operation, as this modifies account settings.
- Category: Sales and marketing
- Effect: Changes data in your accounts
- MCP servers: Adako MCP (https://koskamo.com/explore/adako-mcp)
- Source: Workflows: audits, launches and approvals · Adako docs (https://adako.ai/docs/workflows)
- Source quote: "google_analyze_wasted_spend for keywords and campaigns that spent with no conversions. The learning phase and trivial spend are already excluded. google_analyze_search_terms for the queries behind them, sorted into converting, wasted and new. Up to ten negatives at a time, each with what it…"
- Playbook page: https://koskamo.com/explore/use-cases/analyze-and-fix-wasted-ad-spend
Prompt: Analyze wasted spend on my Google Ads account for the last 30 days. Identify keywords that generated spend but no conversions. List the top candidates for negative keywords. If I approve, add them as negatives to the relevant campaigns.