Analyze and fix wasted ad spend

The agent first calls the appropriate wasted spend analysis tool (e.g., google_analyze_wasted_spend) for the target platform. It reviews the results to identify queries or campaigns that spent money without conversions. Before acting, it checks the list of suggested negatives to ensure they are relevant. If approved, it calls the add negative keywords tool (e.g., google_add_negative_keywords) at the campaign level. The agent must verify the user's approval before executing the write operation, as this modifies account settings.

• Adako MCPBy Adako · OAuth sign-in

google_analyze_wasted_spend for keywords and campaigns that spent with no conversions. The learning phase and trivial spend are already excluded. google_analyze_search_terms for the queries behind them, sorted into converting, wasted and new. Up to ten negatives at a time, each with what it…

Each playbook is drawn from the vendor page it cites and reviewed by Koskamo before it is published. Koskamo does not run these servers or your agent: check what each tool will do before you let it act on your accounts.

• Audit ad account safety and access controlsOperations and infrastructure · Read-only
• Audit ad accounts for wasted spendSales and marketing · Read-only
• Detect creative fatigue in Meta AdsSales and marketing · Changes data in your accounts
• Identify and pause wasted spend in Google AdsFinance and payments · Changes data in your accounts