A comprehensive performance report across connected ad accounts with automated budget reallocations to improve ROI, such as shifting funds from underperforming prospecting to high-performing retargeting campaigns.
The agent queries live performance data from Meta and TikTok ad accounts to analyze recent trends, such as CPA and ROAS by campaign. It identifies inefficiencies, like high CPA on prospecting campaigns, and executes allowed changes on Meta, such as pausing underperforming ads or moving budget from prospecting to retargeting. The agent logs all changes in the Activity page for verification.
- Category: Sales and marketing
- Effect: Changes data in your accounts
- MCP servers: AdCrunch MCP (https://koskamo.com/explore/adcrunch-mcp)
- Source: AdCrunch MCP documentation (https://adcrunch.dev/)
- Source quote: "The agent reads live data from every connected account, and on Meta it can also make a small set of changes... Move 20% of prospecting budget into retargeting."
- Playbook page: https://koskamo.com/explore/use-cases/analyze-and-optimize-meta-ad-campaign-performance
Prompt: Analyze last week's performance across Meta and TikTok. Identify campaigns with CPA over €60 and pause them. Then, move 20% of the prospecting budget into retargeting campaigns that have a ROAS above 5x. Log all changes.