Analyze and optimize Meta ad campaign performance
A comprehensive performance report across connected ad accounts with automated budget reallocations to improve ROI, such as shifting funds from underperforming prospecting to high-performing retargeting campaigns.
How it works
The agent queries live performance data from Meta and TikTok ad accounts to analyze recent trends, such as CPA and ROAS by campaign. It identifies inefficiencies, like high CPA on prospecting campaigns, and executes allowed changes on Meta, such as pausing underperforming ads or moving budget from prospecting to retargeting. The agent logs all changes in the Activity page for verification.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Analyze last week's performance across Meta and TikTok. Identify campaigns with CPA over €60 and pause them. Then, move 20% of the prospecting budget into retargeting campaigns that have a ROAS above 5x. Log all changes.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
The agent reads live data from every connected account, and on Meta it can also make a small set of changes... Move 20% of prospecting budget into retargeting.AdCrunch MCP documentation