A detailed postmortem or anomaly alert analysis that reconstructs campaign changes, checks for conversion lag, and identifies root causes for performance shifts without blaming ads prematurely.
The agent retrieves campaign data and recent changes using the 1ClickReport MCP. It checks for data freshness and conversion lag to ensure metrics are accurate. It then reconstructs the timeline of changes (bids, creatives, budgets) and correlates them with performance results to provide a factual explanation for any anomalies or declines.
- Category: Sales and marketing
- Effect: Read-only
- MCP servers: 1ClickReport MCP (https://koskamo.com/explore/1clickreport-mcp)
- Source: Marketing Insights — Google Ads, Meta Ads & AI | 1ClickReport (https://www.1clickreport.com/blog)
- Source quote: "An AI campaign postmortem should reconstruct what changed, when it changed and which evidence connects it to the result."
- Playbook page: https://koskamo.com/explore/use-cases/audit-ai-marketing-campaign-performance
Prompt: Analyze the recent performance of my Google Ads campaigns. Check for conversion lag and data freshness issues. Reconstruct the timeline of any recent changes to bids, creatives, or budgets. Identify if any specific change correlates with the recent CPA increase.