Reduced wasted ad spend on Dynamic Search Ads by 15-30% through automated negative keyword filtering.
The agent connects to the AdWhiz MCP server to analyze search terms associated with Dynamic Search Ads (DSA). It identifies irrelevant queries that are generating traffic but not conversions. The agent then automatically adds these irrelevant terms to the negative keyword list, ensuring future ads do not trigger for these searches. This process helps reclaim budget and improve overall campaign efficiency.
- Category: Sales and marketing
- Effect: Changes data in your accounts
- MCP servers: AdWhiz MCP (https://koskamo.com/explore/adwhiz-mcp)
- Source: Google Ads Optimization Blog - PPC Tips & Audit Guides | AdWhiz (https://adwhiz.ai/blog)
- Source quote: "Learn how to automate negative keyword management at scale using AI agents, MCP tools, and smart filtering rules to reclaim 15-30% of wasted DSA spend."
- Playbook page: https://koskamo.com/explore/use-cases/automate-negative-keyword-management-for-dsas
Prompt: Analyze my Dynamic Search Ads search terms and automatically add irrelevant queries to the negative keyword list to stop wasting budget.