The agent validates the product and brand, checks banner eligibility, retrieves pricing quotes, and submits a media demand packet to the retailer's agent for approval.
The agent first uses find_makers to identify the brand and resolve_gtin to confirm the product exists. It then calls list_banners to select relevant markets and check_eligibility to ensure the product is on shelf. Next, it retrieves rates via quote_package. Finally, it submits the demand packet using submit_demand, which hands off the request to the retailer's media team or agent.
- Category: Commerce
- Effect: Changes data in your accounts
- MCP servers: A2A Retailmedia MCP (https://koskamo.com/explore/a2a-retailmedia-mcp)
- Source: A2A Retailmedia MCP documentation (https://a2a-retailmedia.ai/docs)
- Source quote: "- submit_demand · receive_demand · a2a_handoff — Hand off the packet: to the retailer's agent, to its media team, or to a person."
- Playbook page: https://koskamo.com/explore/use-cases/submit-retail-media-demand-for-a-product
Prompt: Submit a media demand for GTIN 123456789012 for the brand 'ExampleBrand' on banners in the US market. First verify the product and brand, check eligibility, get a quote, and then submit the demand.