Submit retail media demand for a product
The agent validates the product and brand, checks banner eligibility, retrieves pricing quotes, and submits a media demand packet to the retailer's agent for approval.
How it works
Changes data in your accountsCommerce
The agent first uses find_makers to identify the brand and resolve_gtin to confirm the product exists. It then calls list_banners to select relevant markets and check_eligibility to ensure the product is on shelf. Next, it retrieves rates via quote_package. Finally, it submits the demand packet using submit_demand, which hands off the request to the retailer's media team or agent.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Prompt for Submit retail media demand for a product
Submit a media demand for GTIN 123456789012 for the brand 'ExampleBrand' on banners in the US market. First verify the product and brand, check eligibility, get a quote, and then submit the demand.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
- **submit_demand · receive_demand · a2a_handoff** — Hand off the packet: to the retailer's agent, to its media team, or to a person.A2A Retailmedia MCP documentation