Provides a segmented view of campaign performance across devices (mobile vs desktop) and days of the week, helping users determine which time slots and platforms drive the cheapest conversions.
The agent leverages the Adplane MCP server to run GAQL queries that include specific segments, such as segments.device and segments.day_of_week. It retrieves metrics like clicks, cost_micros, and conversions for each segment. The agent must ensure that the query selects the correct segment dimensions to split the results appropriately. This allows the user to see granular performance breakdowns to optimize bidding or scheduling strategies based on historical data.
- Category: Data and analysis
- Effect: Read-only
- MCP servers: Adplane MCP (https://koskamo.com/explore/adplane-mcp)
- Source: GAQL cookbook: Google Ads query examples — Adplane (https://mcp.adplane.ai/guides/gaql-cookbook)
- Source quote: "Adding segments.device splits every row by device."
- Playbook page: https://koskamo.com/explore/use-cases/analyze-google-ads-performance-by-device-and-day
Prompt: Compare my campaign performance on mobile versus desktop for the last 30 days. Also, tell me which days of the week get me the cheapest conversions based on cost per conversion.