Analyze Google Ads performance by device and day
Provides a segmented view of campaign performance across devices (mobile vs desktop) and days of the week, helping users determine which time slots and platforms drive the cheapest conversions.
How it works
The agent leverages the Adplane MCP server to run GAQL queries that include specific segments, such as segments.device and segments.day_of_week. It retrieves metrics like clicks, cost_micros, and conversions for each segment. The agent must ensure that the query selects the correct segment dimensions to split the results appropriately. This allows the user to see granular performance breakdowns to optimize bidding or scheduling strategies based on historical data.
Prompt
Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.
Compare my campaign performance on mobile versus desktop for the last 30 days. Also, tell me which days of the week get me the cheapest conversions based on cost per conversion.MCP servers it needs
Source
The vendor page this playbook is drawn from, and the passage that supports it.
Adding segments.device splits every row by device.GAQL cookbook: Google Ads query examples — Adplane