Irrelevant search queries are blocked by adding negative keywords, reducing wasted ad spend and improving campaign relevance.
The agent analyzes the search term reports to identify irrelevant queries that are triggering ads. It then recommends specific negative keywords to add at the appropriate campaign or ad group level. Upon user confirmation, the agent executes the changes to add these negative keywords, thereby stopping wasted spend on irrelevant traffic.
- Category: Sales and marketing
- Effect: Changes data in your accounts
- MCP servers: AdWhiz MCP (https://koskamo.com/explore/adwhiz-mcp)
- Source: Use Cases — How Teams Use AdWhiz for Google Ads | AdWhiz | AdWhiz (https://adwhiz.ai/use-cases)
- Source quote: "Scan search term reports, identify irrelevant queries, and add negatives at the right level to stop wasted spend."
- Playbook page: https://koskamo.com/explore/use-cases/optimize-negative-keywords-to-stop-wasted-spend
Prompt: Analyze my search term reports to find irrelevant queries. Identify negative keywords to add at the right level to stop wasted spend and apply them.