A list of search terms that generated spend but no conversions, along with suggested negative keywords to improve campaign efficiency.
The agent accesses the AdvisorPPC MCP server to retrieve search term reports from the last 30 days. It filters for terms that have incurred costs but resulted in zero conversions. Based on this data, the agent suggests specific negative keywords that the user can add to their campaigns to prevent future wasted spend.
- Category: Sales and marketing
- Effect: Read-only
- MCP servers: AdvisorPPC MCP (https://koskamo.com/explore/advisorppc-mcp)
- Source: Getting started: connect the Google Ads MCP to Claude | AdvisorPPC (https://mcp.advisorppc.com/docs/getting-started)
- Source quote: "Show me search terms from the last 30 days with spend and no conversions, and suggest negative keywords."
- Playbook page: https://koskamo.com/explore/use-cases/identify-negative-keywords-from-search-terms
Prompt: Show me search terms from the last 30 days with spend and no conversions, and suggest negative keywords.