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Identify negative keywords from search terms

A list of search terms that generated spend but no conversions, along with suggested negative keywords to improve campaign efficiency.

How it works

Read-onlySales and marketing

The agent accesses the AdvisorPPC MCP server to retrieve search term reports from the last 30 days. It filters for terms that have incurred costs but resulted in zero conversions. Based on this data, the agent suggests specific negative keywords that the user can add to their campaigns to prevent future wasted spend.

Prompt

Paste this into an agent that has the servers below connected. Adjust the names and dates to your own.

Prompt for Identify negative keywords from search terms
Show me search terms from the last 30 days with spend and no conversions, and suggest negative keywords.

MCP servers it needs

Source

The vendor page this playbook is drawn from, and the passage that supports it.

Show me search terms from the last 30 days with spend and no conversions, and suggest negative keywords.
Getting started: connect the Google Ads MCP to Claude | AdvisorPPC

Each playbook is drawn from the vendor page it cites and reviewed by Koskamo before it is published. Koskamo does not run these servers or your agent: check what each tool will do before you let it act on your accounts.

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