SEO Expert: Digital Darts MCP MCP server

An official MCP server by Digital Darts that connects Shopify stores to AI assistants like Claude and ChatGPT. It provides 26 tools to audit and fix SEO issues, including meta tags, broken links, redirects, and Google Search Console data, allowing agents to read store data and make approved changes directly.

Endpoint and access

OAuth sign-in: the first time you connect, your client opens the vendor's own authorization prompt in a browser.

OAuth sign-inEndpoint checked 2026-10-05Operated by Digital Darts

MCP endpoint (Streamable HTTP)

https://seo.digitaldarts.com.au/mcp

Vendor documentation

What you can do with it

Generate unique titles and descriptions for new products
Identify pages that lost clicks in Google Search Console
Scan content for dead links and fix redirects
Find products hidden from search engines

Connect from your client

Each snippet registers the same endpoint; pick the client you use.

This server is operated by the named third party. Listing and endpoint checks are not an endorsement or a security audit. Review the operator's permissions, terms, and data handling before connecting. How listings are checked and corrected.

Claude Code

Run this once in a terminal. It registers a Streamable HTTP server. Use --scope project to write .mcp.json for the repo.

Claude Code configuration

claude mcp add --transport http seo-expert-digital-darts-mcp https://seo.digitaldarts.com.au/mcp

Codex

Run this once. Codex stores MCP servers in ~/.codex/config.toml (or .codex/config.toml in a trusted project).

Codex configuration

codex mcp add seo-expert-digital-darts-mcp --url https://seo.digitaldarts.com.au/mcp

Cursor

Merge this server into .cursor/mcp.json in your project, then enable seo-expert-digital-darts-mcp in your MCP settings.

Cursor configuration

{
  "mcpServers": {
    "seo-expert-digital-darts-mcp": {
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

Cline

Merge this into cline_mcp_settings.json (Cline → MCP Servers → Configure). The type must be streamableHttp for a remote HTTP server.

Cline configuration

{
  "mcpServers": {
    "seo-expert-digital-darts-mcp": {
      "type": "streamableHttp",
      "url": "https://seo.digitaldarts.com.au/mcp",
      "disabled": false
    }
  }
}

VS Code

Merge this server into .vscode/mcp.json. Use MCP: List Servers to start seo-expert-digital-darts-mcp and inspect its tools.

VS Code configuration

{
  "servers": {
    "seo-expert-digital-darts-mcp": {
      "type": "http",
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

Gemini CLI

Run this once. It writes .gemini/settings.json in the current project; pass --scope user for ~/.gemini/settings.json.

Gemini CLI configuration

gemini mcp add --transport http seo-expert-digital-darts-mcp https://seo.digitaldarts.com.au/mcp

Claude Desktop

Merge this into claude_desktop_config.json (macOS: ~/Library/Application Support/Claude/, Windows: %APPDATA%\Claude\), then restart Claude Desktop.

Claude Desktop configuration

{
  "mcpServers": {
    "seo-expert-digital-darts-mcp": {
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

Windsurf

Merge this into ~/.codeium/windsurf/mcp_config.json, then refresh MCP in Cascade. Windsurf remote servers use serverUrl, not url.

Windsurf configuration

{
  "mcpServers": {
    "seo-expert-digital-darts-mcp": {
      "serverUrl": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

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