CRAFT Content MCP

An MCP server providing eight B2B content generation tools, including case study creation, newsletter building, webinar scripting, and sales enablement content. It allows agents to draft structured marketing materials based on user-provided facts and topics without requiring AI model calls for the core logic.

Endpoint and access

No sign-in: your client connects and lists tools immediately, with no account or key.

No sign-inEndpoint checked 2026-10-18Operated by Helix GTM Consulting

MCP endpoint (Streamable HTTP)

https://craft-content.gtmhelix.com/mcp

Vendor documentation

What you can do with it

Generate customer case studies from provided facts
Build practitioner newsletters with specific calls to action
Draft educational webinar scripts for target audiences
Create sales enablement content like value propositions

Tools advertised by the last live check:

case_study_generator
newsletter_builder
webinar_script
content_repurposer
thought_leadership_series
testimonial_capture
sales_enablement_content
craft_content_improver

Connect from your client

Each snippet registers the same endpoint; pick the client you use.

This server is operated by the named third party. Listing and endpoint checks are not an endorsement or a security audit. Review the operator's permissions, terms, and data handling before connecting. How listings are checked and corrected.

Claude Code

Run this once in a terminal. It registers a Streamable HTTP server. Use --scope project to write .mcp.json for the repo.

Claude Code configuration

claude mcp add --transport http craft-content-mcp https://craft-content.gtmhelix.com/mcp

Codex

Run this once. Codex stores MCP servers in ~/.codex/config.toml (or .codex/config.toml in a trusted project).

Codex configuration

codex mcp add craft-content-mcp --url https://craft-content.gtmhelix.com/mcp

Cursor

Merge this server into .cursor/mcp.json in your project, then enable craft-content-mcp in your MCP settings.

Cursor configuration

{
  "mcpServers": {
    "craft-content-mcp": {
      "url": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

Cline

Merge this into cline_mcp_settings.json (Cline → MCP Servers → Configure). The type must be streamableHttp for a remote HTTP server.

Cline configuration

{
  "mcpServers": {
    "craft-content-mcp": {
      "type": "streamableHttp",
      "url": "https://craft-content.gtmhelix.com/mcp",
      "disabled": false
    }
  }
}

VS Code

Merge this server into .vscode/mcp.json. Use MCP: List Servers to start craft-content-mcp and inspect its tools.

VS Code configuration

{
  "servers": {
    "craft-content-mcp": {
      "type": "http",
      "url": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

Gemini CLI

Run this once. It writes .gemini/settings.json in the current project; pass --scope user for ~/.gemini/settings.json.

Gemini CLI configuration

gemini mcp add --transport http craft-content-mcp https://craft-content.gtmhelix.com/mcp

Claude Desktop

Merge this into claude_desktop_config.json (macOS: ~/Library/Application Support/Claude/, Windows: %APPDATA%\Claude\), then restart Claude Desktop.

Claude Desktop configuration

{
  "mcpServers": {
    "craft-content-mcp": {
      "url": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

Windsurf

Merge this into ~/.codeium/windsurf/mcp_config.json, then refresh MCP in Cascade. Windsurf remote servers use serverUrl, not url.

Windsurf configuration

{
  "mcpServers": {
    "craft-content-mcp": {
      "serverUrl": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

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