A new campaign is configured with specific audience targeting, triggers, and deep links, then activated to deliver personalized experiences to users within the mobile app.
The agent navigates to the Campaigns screen in the Amply dashboard. It filters or creates a new campaign, defines the audience (Who), sets the trigger event and frequency (When), and configures the deep link or action (What). Finally, it moves the campaign from Draft to Active state to start delivery.
- Category: Sales and marketing
- Effect: Changes data in your accounts
- MCP servers: Amply MCP (https://koskamo.com/explore/amply-mcp)
- Source: Overview | Amply (https://docs.amply.tools/user-guide/overview)
- Source quote: "From the Campaigns screen you can: Filter by state: All , Draft , Active , Cancel Create a new campaign via New campaign Open a campaign to view, edit, change state, or delete it"
- Playbook page: https://koskamo.com/explore/use-cases/create-and-launch-a-user-engagement-campaign
Prompt: Create a new campaign for our iOS app. Target users who have completed the onboarding flow. Trigger a deep link to our premium feature page after 3 days of inactivity. Set the campaign status to Active.