A detailed report on campaign performance metrics, such as cost per conversion and search terms, allowing the user to identify inefficiencies and optimize future spend without risking accidental changes.
The agent connects to the Adplane MCP server and retrieves the user's Google Ads account list. It then executes specific performance queries, such as identifying ad groups with high cost per conversion or search terms that have incurred costs without conversions. The agent presents these findings in plain language, ensuring the user understands the date ranges and currency conversions used. This process is strictly read-only, leveraging GAQL SELECT statements to analyze data without modifying any campaign settings.
- Category: Data and analysis
- Effect: Read-only
- MCP servers: Adplane MCP (https://koskamo.com/explore/adplane-mcp)
- Source: Using Adplane with Claude or ChatGPT — Adplane (https://mcp.adplane.ai/docs)
- Source quote: "Ask about performance the way you would ask a colleague. How did my search campaigns do last week compared to the week before?"
- Playbook page: https://koskamo.com/explore/use-cases/audit-google-ads-account-performance
Prompt: List my Google Ads accounts. Then, show me search terms that cost more than 50 dollars and never converted in the last 30 days.