Identifies wasted spend, budget-limited campaigns, and weak ads to optimize future ad performance.
The agent uses the Adplane MCP server to query Google Ads data. It looks for campaigns with high spend but low return, identifies budgets that are capped preventing optimal delivery, and flags underperforming ad creatives. The agent should verify the time range and specific metrics (like ROAS or CPA) before presenting findings to ensure relevance to the user's current goals.
- Category: Sales and marketing
- Effect: Read-only
- MCP servers: Adplane MCP (https://koskamo.com/explore/adplane-mcp)
- Source: Guides — Adplane (https://mcp.adplane.ai/guides)
- Source quote: "Audit a Google Ads account with AI A prompt-by-prompt walkthrough that finds wasted spend, budget-limited campaigns, and weak ads in about ten minutes."
- Playbook page: https://koskamo.com/explore/use-cases/audit-google-ads-account-for-wasted-spend
Prompt: Audit my Google Ads account for wasted spend, budget-limited campaigns, and weak ads.