Get a clear breakdown of ROAS by campaign, identifying underperforming ads and receiving specific recommendations on how to reallocate budget to increase monthly revenue.
The agent queries the MCP server for recent ad performance metrics, specifically focusing on ROAS and spend distribution across campaigns. It analyzes the data to identify inefficiencies, such as broad campaigns with low returns, and calculates the potential revenue impact of shifting budget to higher-performing segments like retargeting. The agent presents a clear summary of the current state and actionable advice for optimization without changing any settings.
- Category: Sales and marketing
- Effect: Read-only
- MCP servers: Agency AI MCP (https://koskamo.com/explore/agency-ai-mcp)
- Source: Agency AI MCP: Meta & Google Ads MCP Server for Shopify (https://agencyai.app/mcp)
- Source quote: "What was my ROAS by campaign last 30 days? ... Broad is dragging the account down. Move $2,000 of it to Retarget 14d and you pick up about $9,400 in revenue this month."
- Playbook page: https://koskamo.com/explore/use-cases/analyze-ad-performance-and-recommend-budget-shifts
Prompt: What was my ROAS by campaign last 30 days? Identify which campaigns are dragging down performance and suggest how to reallocate budget to improve overall returns.