Dali MCP MCP server

Dali is a conversion intelligence tool that scores ad prompts before generation against live market winners. It analyzes creative attributes, identifies gaps, and rewrites prompts to improve conversion rates across major image and video generators.

Endpoint and access

No sign-in: your client connects and lists tools immediately, with no account or key.

No sign-inEndpoint checked 2026-10-05Operated by Lulu

MCP endpoint (Streamable HTTP)

https://dali.getlulu.dev/mcp

Vendor documentation

What you can do with it

Score ad prompts against live market winners
Identify conversion-lifting attributes in creatives
Rewrite prompts to improve conversion rates
Analyze ad performance across multiple AI generators

Tools advertised by the last live check:

analyze_intent
score_prompt
enhance_prompt
track_enhancement
suggest_generator
score_variations
creative_patterns
community_benchmark
my_story
prompt_neighbors
enhancement_path
dali_version
list_generators
score_creative
score_creative_from_view
analyze_winning_formula

Connect from your client

Each snippet registers the same endpoint; pick the client you use.

This server is operated by the named third party. Listing and endpoint checks are not an endorsement or a security audit. Review the operator's permissions, terms, and data handling before connecting. How listings are checked and corrected.

Claude Code

Run this once in a terminal. It registers a Streamable HTTP server. Use --scope project to write .mcp.json for the repo.

Claude Code configuration

claude mcp add --transport http dali-mcp https://dali.getlulu.dev/mcp

Codex

Run this once. Codex stores MCP servers in ~/.codex/config.toml (or .codex/config.toml in a trusted project).

Codex configuration

codex mcp add dali-mcp --url https://dali.getlulu.dev/mcp

Cursor

Merge this server into .cursor/mcp.json in your project, then enable dali-mcp in your MCP settings.

Cursor configuration

{
  "mcpServers": {
    "dali-mcp": {
      "url": "https://dali.getlulu.dev/mcp"
    }
  }
}

Cline

Merge this into cline_mcp_settings.json (Cline → MCP Servers → Configure). The type must be streamableHttp for a remote HTTP server.

Cline configuration

{
  "mcpServers": {
    "dali-mcp": {
      "type": "streamableHttp",
      "url": "https://dali.getlulu.dev/mcp",
      "disabled": false
    }
  }
}

VS Code

Merge this server into .vscode/mcp.json. Use MCP: List Servers to start dali-mcp and inspect its tools.

VS Code configuration

{
  "servers": {
    "dali-mcp": {
      "type": "http",
      "url": "https://dali.getlulu.dev/mcp"
    }
  }
}

Gemini CLI

Run this once. It writes .gemini/settings.json in the current project; pass --scope user for ~/.gemini/settings.json.

Gemini CLI configuration

gemini mcp add --transport http dali-mcp https://dali.getlulu.dev/mcp

Claude Desktop

Merge this into claude_desktop_config.json (macOS: ~/Library/Application Support/Claude/, Windows: %APPDATA%\Claude\), then restart Claude Desktop.

Claude Desktop configuration

{
  "mcpServers": {
    "dali-mcp": {
      "url": "https://dali.getlulu.dev/mcp"
    }
  }
}

Windsurf

Merge this into ~/.codeium/windsurf/mcp_config.json, then refresh MCP in Cascade. Windsurf remote servers use serverUrl, not url.

Windsurf configuration

{
  "mcpServers": {
    "dali-mcp": {
      "serverUrl": "https://dali.getlulu.dev/mcp"
    }
  }
}

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